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The Flat-Lay Face-Off: Black Versus Green In Th...

  I. The Horizontal Perspective There is a specific kind of watch photography that has become ubiquitous on social media: the flat-lay. Watches arranged on a table, a piece of...

Orange Crush And Concrete Resolutions: What A F...

  I. The Orange Disruption At first glance, the watch looks like a toy. A bright orange disc, suspended in a clear case, with no visible hands and no crown....

Three Anniversary Watches To Start The New Year...

  There is a particular kind of watch release that feels like a celebration. The dials are special, the movements are refined, and the cases are polished. The watches are...

From The Side: A Brief Look At The Louis Vuitto...

  There is a particular kind of watch that comes from a fashion house. The watch is not a tool. It is a piece of jewelry. The case is shaped,...

The Macro Lens On Luxury: What A Single Dial Re...

  I. The Frame That Changed Everything Watch trade shows are usually about the big picture. New collections, brand strategies, market trends. But sometimes, the most important story is not...

The Diagonal Moon: Looking Sideways At A Hand-W...

  I. The Unconventional Angle Most watches are photographed straight on. The dial faces the camera squarely, the crown points to the right or left, and the viewer sees the...